QuickBooks Drives Performance That Eludes QuickBooks Competitors

In the world of keeping track of your business, QuickBooks Enterprise often dominates as a well-branded offer. If you take a look at QuickBooks competitors, however, you may find that they offer some aggressive solutions that may or may not suit your needs. Before you consider QuickBooks competitors, you need to take a closer look at what you need and what you hope to get out of any investment in accounting software.

How Quickbooks Stays Ahead of its Competitors

Did you know that QuickBooks currently owns 94 percent of the market that makes up the small business accounting programs? In fact, the dominance of QuickBooks even gave Microsoft a reason to flee. When the software giant dropped its Microsoft Money solution, there were virtually no heavy QuickBooks competitors left in the market, save for Sage Peachtree and Microsoft Accounting – although the latter is expected to soon make its exit.

As Sage Peachtree still maintains the number two spot in the industry, it is really the only remaining of the QuickBooks competitors that can claim any significant share. One of the reasons the outlook for QuickBooks competitors has been so dim is the fact that QuickBooks Enterprise 10.0 is designed with the user in mind. The solution is not designed specifically for the accountant or the controller, but can be successfully used by an administrative assistant or project manager to maintain and control all processes within the organization.

Unlike QuickBooks competitors, QuickBooks offers video tutorials, such as QuickBooks Learning Center, to provide a starting platform to learn how best to use the software. The tutorials are so effective, it has been suggested by industry experts to be used within the curriculum for business and accounting students at accredited universities. QuickBooks would most certainly benefit from such an approach as it would secure the focus of thousands of professionals entering the field over the next few years. User buy-in is one of the most important focuses for any company, one that QuickBooks competitors likely forgot.

QuickBooks is also very good at taking a proactive approach to updating its software and ensuring all users have access to the latest releases. While QuickBooks competitors may be able to tout a lower price, QuickBooks has dominated the market based on its value proposition and the reach it has across the enterprise. In too many situations, a company has to invest in multiple software platforms to achieve the same thing QuickBooks can provide. As a result of this focus, QuickBooks competitors are quickly driven out of the market.

Add-on features are another key focus for QuickBooks that leave all QuickBooks competitors struggling to survive. Beyond standard accounting software, QuickBooks delivers to the enterprise the ability to add-on features that are specific to their industry and ensures that information does not overlap to cause costly errors. Many QuickBooks competitors do not understand the importance of streamlining the process to ensure efficiency and productivity across the enterprise.

As much success as QuickBooks has enjoyed in the overall market, it will still be important for the company to continue its innovative and proactive approach to technology innovation to continue to keep quickbooks competitors at bay. After all, dominating the market now does not guarantee dominance in the future.